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I'm extremely good at one thing: helping you scale client acquisition with user-focused content.

Hi 

I'm Angel Leonard. 

I create thought-leadership content for B2B SaaS brands.

That means I create content that is logical, explicit, easy to read, and engaging for your target audience. I mostly work with businesses that require content but are short on time to create it.

As a content writer, every aspect of the job interests me, right from research, writing, editing, and invoicing🙂. My specialty is crafting content that will help you achieve your content goals and keep your brand fresh in the minds of your audience.

Attracting and retaining your target audience becomes easier when you create content that's meant for them; That's user-focused content.

Why?

Your audience will relate more to your narratives, and once they can identify themselves as characters in your brand story, you've won them over.

You see, creating content that your audience finds helpful isn't about blog posts and keywords alone.

It's more than that.

You need to understand your audience and determine where they are at on their journey, then you can create content that meets them where they are.

Picture this as coming in right on time to give water to a thirsty person.

So how do you make this happen?

That's where I come in.

With 2 years of experience, I help you create content that  attracts and retains your target audience.

Content that ranks on page 1, boosts your visibility and credibility? That's my specialty.

This content is birthed from hours of research, multiple rounds of editing and proofreading to ensure it stands out from the noise online.

You can take a peek at my portfolio.

Recent Articles

Social Media Manager Example for 2023 - Rezi Ai

Throughout my marketing career, I have seen generalists who function as social media managers, content writers, ghostwriters, and video editors. In a bid to become specialists, some make the brilliant call of niching down as social media managers.But, there’s no one-size-fits-all social media manager resume. The resumes that get your foot in the door are those that are tailored to the job description and present you as one who actually “gets” it.So, how do you fit your skills, and work experienc...
SnackNation •

✅ How to Measure Employee Recognition in 2024

Who doesn’t love a shoutout for a job well done?

Imagine slaying it at work and then… crickets. No “good job,” no pat on the back—nothing. Ouch, right? That’s the silent scream of recognition of starvation, and it’s a surefire way to turn pumped-up employees into professional wallflowers.

Now, flip the script. Picture a workplace buzzing with energy, where every high-five and “heck yes!” celebrates hard work and builds a powerhouse of motivation and unity.

That’s the magic of giving props whe
SnackNation •

🏅9 Best Benefits Administration Software for Employees In 2024

New hires feel dissatisfied when you hand them a 30-page benefits guide full of insurance jargon and a monochrome enrollment form to get their details and preferred benefits.

When documenting employee benefits, speed, accuracy, security, and simplicity are non-negotiables.

You need benefits administration software to streamline choosing benefits and make it easy for HR teams to document these details.


49% of employees will likely seek new opportunities in a year because of confusion or dis
SnackNation •

🏅9 Best Employee One-on-One Meeting Templates [2024]

Employee one-on-one meetings are invaluable. They foster clearer communication, elevate performance levels, and facilitate the effective exchange of ideas.

There’s a catch, though—your approach to employee one-on-one meetings is significant. The level of your preparedness, or lack thereof, communicates a powerful message to your employees. Moments of awkward silence, reliance on filler words, and off-topic questions can unintentionally convey whether you genuinely value their time or if the mee
Sendcloud •

6 Sustainable Delivery Methods For Your E-commerce Business

Every day, millions of packages are delivered, thanks to the massive expansion of e-commerce—and this is just the beginning.

In fact, by 2026, 24% of retail purchases are expected to take place online and most customers will choose convenient and faster delivery.

But at what cost to the environment?

Convenient and faster delivery means more delivery vehicles, delivery traffic, and packaging waste.

This would lead to an increase in pollution, especially carbon dioxide emissions from delivery
SnackNation •

🏃🏻‍♂️How To Set Up A Successful Step Challenge At Work in 2023

Did you know that only 33% of employees are truly thriving in their wellbeing?

This alarming statistic reveals a stark reality: a significant number of employees, 83% to be precise, along with 74% of executives, face hurdles in achieving their wellbeing goals.

The culprits? Stress, heavy workloads, and the constant race against time.

But there’s more to this story.

The health of employees is intrinsically linked to productivity, morale, and engagement levels in the workplace. When employee w
NewsBreak Original •

Why is Customer Support More Important Than Ever? | Mex Allen

Every business needs to acquire new customers to thrive. Retaining them is just as important, though. Regular old customers are great, but loyal customers are what set truly successful businesses apart.

And one of the best ways of getting them is by being available when they encounter challenges while using your product or service. This is where the customer support magic happens.

Customer support refers to the various structures put in place in your organization to provide assistance and supp

An article I wrote for SendCloud ranking on page 1 of Google.

Regardless of how good your content is, it can only do little for your brand if it doesn't rank on SERps.

That's because SEO and great content writing are two-sides of the same coin and they work together to get your brand seen (SEO)  by your audience and engaged with (great content)

Yes, I write for user intent first, but I'm also careful to optimize for search engines so that your brand content isn't stuck on page 10 where your audience cannot see it. 

"I have worked with Angel to get new English content up and running for our e-commerce logistics blog at Sendcloud.

Working with Angel has been a pleasure. She’s super responsive, eager to help and knows how to live up to content briefs. Even when the topic is not something she’s super familiar with, Angel knows how to deliver content of high value.

I can definitely recommend working with Angel. Her flexibility and expertise make her a great freelance content writer for many companies."

Iris Dings, Head of Content @ Sendcloud

My Services

My services include 

↳ Long and short-form Blog posts
↳ LinkedIn content
↳ Landing Pages

About Me

Aside from being a writer, I have a very curious personality. You'd often find me alone binging on YouTube documentaries and podcasts, and touring the world from my room.