Hello, I'm Angel

There's one thing I'm extremely good at. And that's helping brands scale with user-focused content.

Here's What That Means for Your Brand

Attracting and retaining your target audience becomes easier when you create content that's meant for them; That's user-focused content.

Why?

Your audience will relate more to your narratives, and once they can identify themselves as characters in your brand story, you've won them over.

You see, creating content that your audience finds helpful isn't about blog posts and keywords alone.

It's more than that.

You need to understand your audience and determine where they are at on their journey, then you can create content that meets them where they are.

Picture this as coming in right on time to give water to a thirsty person.

So how do you make this happen?

That's where I come in.

With 4 years of experience, I help you create content that attracts and retains your target audience.

Content that ranks on page 1, boosts your visibility and credibility? That's my specialty.

This content is birthed from hours of research, multiple rounds of editing and proofreading to ensure it stands out from the noise online.

You can take a peek at my portfolio.

Recent Articles

Singapore Tax Filing: Complete IRAS & AIS Guide for HR Teams - Omni HR

Summary. Managing Singapore tax obligations can be challenging, especially with varying IRAS tax rates, complex IRAS income tax requirements, and strict AIS submission timelines. Understanding how the IRAS Singapore framework works—from the Auto Inclusion Scheme (AIS) and IRAS tax bracket system to CIT rebate IRAS incentives—helps HR teams stay compliant and accurate. With Omni, businesses can simplify compliance through automated payroll, seamless IRAS integration, and accurate reporting—ensuri...

🏃🏻‍♂️How To Set Up A Successful Step Challenge At Work in 2023

Did you know that only 33% of employees are truly thriving in their wellbeing?

This alarming statistic reveals a stark reality: a significant number of employees, 83% to be precise, along with 74% of executives, face hurdles in achieving their wellbeing goals.

The culprits? Stress, heavy workloads, and the constant race against time.

But there’s more to this story.

The health of employees is intrinsically linked to productivity, morale, and engagement levels in the workplace. When employee w

🏅9 Best Benefits Administration Software for Employees In 2024

New hires feel dissatisfied when you hand them a 30-page benefits guide full of insurance jargon and a monochrome enrollment form to get their details and preferred benefits.

When documenting employee benefits, speed, accuracy, security, and simplicity are non-negotiables.

You need benefits administration software to streamline choosing benefits and make it easy for HR teams to document these details.


49% of employees will likely seek new opportunities in a year because of confusion or dis

🏅9 Best Employee One-on-One Meeting Templates [2024]

Employee one-on-one meetings are invaluable. They foster clearer communication, elevate performance levels, and facilitate the effective exchange of ideas.

There’s a catch, though—your approach to employee one-on-one meetings is significant. The level of your preparedness, or lack thereof, communicates a powerful message to your employees. Moments of awkward silence, reliance on filler words, and off-topic questions can unintentionally convey whether you genuinely value their time or if the mee

✅ How to Measure Employee Recognition in 2024

Who doesn’t love a shoutout for a job well done?

Imagine slaying it at work and then… crickets. No “good job,” no pat on the back—nothing. Ouch, right? That’s the silent scream of recognition of starvation, and it’s a surefire way to turn pumped-up employees into professional wallflowers.

Now, flip the script. Picture a workplace buzzing with energy, where every high-five and “heck yes!” celebrates hard work and builds a powerhouse of motivation and unity.

That’s the magic of giving props whe

6 Sustainable Delivery Methods For Your E-commerce Business

Every day, millions of packages are delivered, thanks to the massive expansion of e-commerce—and this is just the beginning.

In fact, by 2026, 24% of retail purchases are expected to take place online and most customers will choose convenient and faster delivery.

But at what cost to the environment?

Convenient and faster delivery means more delivery vehicles, delivery traffic, and packaging waste.

This would lead to an increase in pollution, especially carbon dioxide emissions from delivery

A little bit about me.

When I'm not checking Google for the synonyms of words or pitching clients, you'll find me reading fiction, watching documentaries on YouTube, or gisting with friends.